Logo Kit
Two directions + icon mark. Built for truck doors, work jackets, and job sites.
Direction 1 — Shield
Bold shield with PNW evergreen treeline and root system. Works on truck doors, signage, and printed materials. Symmetrical, badge-like, confidence.
Direction 2 — Circular Stamp
Circular heritage badge inspired by forestry service marks. Text wraps the ring. Center icon with evergreen and roots. Looks established — like it's been around for decades.
Icon Mark
Standalone shield icon for small-scale use: app icon, decals, embroidery, social avatar. Stripped to essential mark only.
Brand Colors
Deep Forest
#2F4F3E
Primary
Clay Brown
#7A5C3E
Secondary
Sand Beige
#D6C2A1
Canvas
Charcoal
#2B2B2B
Ink
Rust Orange
#C46A2D
Accent
Truck Doors / Vinyl
Shield (Dir. 1) — 1-color version on white or black vinyl.
Work Jackets / Embroidery
Circular Stamp (Dir. 2) — clean at 3" patch size.
Digital / App / Social
Icon Mark — shield emblem only, square format.